Trove Named Winner at Private Asset Management Awards 2025

We are proud to have won the Best Firm Culture award and received a High Commendation for Best Multi-Family Office - Client Service!

Trove Wins Best Concierge/Specialist Service Firm

We are delighted to be named best Concierge/ Specialist Service Firm 2025 by Family Wealth Report Awards!

Robert Friedman

As a Trove Board Member, co-founder, and advisor, Robert leads the firm’s strategic acquisition program in coordination with The Cynosure Group. He recognizes Trove’s opportunity, value, and strength as a resource for families and closely held businesses in a high-value and fragmented industry. 

Robert is a seasoned executive with extensive business, financial, and entrepreneurial experience leveraging decades of operating, private equity, and M&A expertise across industries from start-ups to established companies. 

A strategic thinker and leader focused on team development, he excels at crafting strategy, building efficient business models, creating strategic relationships, and assembling high-performing teams. Alongside his co-founding partners, Robert played a key role in developing the investment thesis and founding Trove.  

Robert holds a Bachelor of Arts in Business Administration from the Questrom School of Business, Boston University, and an MBA from New York University’s Stern School of Business.